• BRAND DEVELOPMENT

    -Create highly distinguishable brand identities

    -Craft compelling brand narratives and visual identities that communicate brand values

  • DIGITAL MARKETING STRATEGY

    -Create and manage comprehensive 360-degree marketing calendar

    -Monitor campaign performance metrics, analyze KPI’s and optimize strategies for continuous improvement and maximum ROI

  • Content Creation & Management

    -Create and implement visual content that effectively communicates brand stories & identity across various channels (website, advertising, social media, email & SMS)

    -Develop content calendars and editorial schedules

  • Social Media Marketing

    -Curate, manage, & schedule content across platforms for brand consistency

    -Areas of expertise: Instagram, Tik Tok, Meta (Facebook), X, Youtube

  • Creative Direction & Production

    -Provide creative directon and oversight for photoshoots, video production and graphic design projects

    -Talent scouting, budget management, & asset management during pre and post-production

  • Executive Support

    -Assistance to executives in fundraising initiatives & building visually engaging pitch decks tailored to investor references and target audiences

  • Website & UX Design

    -Design & build wireframe for websites - desktop and mobile

  • Proficient in:

    Adobe Creative Cloud, Figma, Canva, Klaviyo, Mailchim[p, Attentive, Shopify Plus, Apparel Magic, Squarespace, Google Analytics, Google Suite, Dropbox, Instagram, Tik Tok, Meta