
-
BRAND DEVELOPMENT
-Create highly distinguishable brand identities
-Craft compelling brand narratives and visual identities that communicate brand values
-
DIGITAL MARKETING STRATEGY
-Create and manage comprehensive 360-degree marketing calendar
-Monitor campaign performance metrics, analyze KPI’s and optimize strategies for continuous improvement and maximum ROI
-
Content Creation & Management
-Create and implement visual content that effectively communicates brand stories & identity across various channels (website, advertising, social media, email & SMS)
-Develop content calendars and editorial schedules
-
Social Media Marketing
-Curate, manage, & schedule content across platforms for brand consistency
-Areas of expertise: Instagram, Tik Tok, Meta (Facebook), X, Youtube
-
Creative Direction & Production
-Provide creative directon and oversight for photoshoots, video production and graphic design projects
-Talent scouting, budget management, & asset management during pre and post-production
-
Executive Support
-Assistance to executives in fundraising initiatives & building visually engaging pitch decks tailored to investor references and target audiences
-
Website & UX Design
-Design & build wireframe for websites - desktop and mobile
-
Proficient in:
Adobe Creative Cloud, Figma, Canva, Klaviyo, Mailchim[p, Attentive, Shopify Plus, Apparel Magic, Squarespace, Google Analytics, Google Suite, Dropbox, Instagram, Tik Tok, Meta